The recruitment sector is evolving. Employers have a choice of more routes to market than ever before and so adding value and being able to demonstrate that value has become business critical.  But how can a recruitment company truly differentiate itself and is there really any such thing as a true USP?

The findings presented here are the results of a think tank which brought together a number of senior managers and directors responsible for marketing to discuss whether a USP can ever really exist and what the real challenges are for today’s marketers.

Whitepaper supplied by BlueSky PR.